Επίσης, αυξάνει την επισκεψιμότητα και δημιουργεί άμεση σύνδεση με το κοινό σου.

Όσο περισσότερα κανάλια προσφέρονται, τόσο το καλύτερο. Αυξάνει την προσέγγιση χρηστών και επιτρέπει στους πελάτες να επιλέξουν πώς θα αλληλεπιδράσουν με μια επιχείρηση.

Όπως συμβαίνει σε όλα, έτσι και εδώ από τον προϋπολογισμό σας εξαρτάται ποια κανάλια – τεχνικές θα εφαρμόσετε, το πόσο έντονες θέλετε να είναι αυτές οι ενέργειες, το πόσο κόσμο θέλετε να προσεγγίσετε.

A method marketers can access out to consumers and comprehend their believed procedure is through what is known as an empathy map. An empathy map is often a four-action course of action. the initial step is thru asking issues that The customer would be imagining inside their demographic. the 2nd phase is to explain the thoughts that the consumer can be owning. The 3rd step is to think about what The buyer would say in their scenario. the ultimate move is to imagine what The customer will seek to do depending on the other a few methods.

Ένας πελάτης μπορεί να επιλέξει από όποιο κανάλι έχει στη διάθεσή του και γνωρίζει ότι η ποιότητα της υποστήριξης που θα λάβει θα είναι η ίδια.

Έτσι, θα πρέπει να διαφοροποιήσεις το περιεχόμενό σου σε αυτά τα δυο κανάλια έτσι ώστε να προσελκύσεις αυτά τα διαφορετικά είδη κοινού.

Προκειμένου να εκμεταλλευτείτε αυτή τη δυνατότητα πρώτα πρέπει να έχετε προσδιορίσει το κοινό – στόχο σας.

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